Inside the Mind of the Chief Marketing Officer - Thought Leadership -  Russell Reynolds Associates

Interim and Fractional CMOs for Growing Companies - TechCXO

The 8-Minute Rule for Definition of Chief Marketing Officer (CMO) - Gartner

Retrieved 2021-04-30. "7 Ways the Retail CMO Function Has Evolved". Archived from the initial on 2015-08-13. Recovered 2015-08-14. "By 2017 the CMO will Spend More on IT Than the CIO". Archived from the original on 2015-07-31. Obtained 2015-08-14. "Why Do  real estate coaching  Marketing Officers Have A Short Service Life?". Forbes. 2009-05-15.

"From Extended to Reinforced, Insights from the International Chief Marketing Officer Study". IBM. October 2011. p. 34. More reading [edit] External links [edit]

A CMO (chief marketing officer) is a C-level corporate executive accountable for activities in a company that pertain to creating, communicating and delivering offerings that have value for consumers, clients or service partners. A CMO's main objective is to assist in development and boost sales by developing a comprehensive marketing plan that will promote brand name recognition and assist the company get a competitive benefit.

The smart Trick of Chief Marketing Officer (CMO) - Corporate Finance Institute That Nobody is Discussing

Chief marketing officers usually report to the CEO or chief running officer (COO) and hold innovative degrees in both business and marketing. A CMO who has a strong background in infotech might likewise hold the task title chief marketing technologist (CMT). In some bigger companies, nevertheless, those positions are different and the CMT reports to the CMO.

As the senior most marketing position in the company, he or she manages these functions throughout all company item lines and geographies. It is the CMO's job to: comprehend the business's position in the market, utilizing standard methods, along with newer innovations such as information analytics; determine how and where the company needs to be positioned in the future; establish the strategy to drive the organization to that future market position; and perform on that technique.

Chief Marketing Officer Plan - Sprint Marketing

As such, the CMO is anticipated to work closely (or in some companies even lead) the sales system. Wage and pay structure According to Pay, Scale, total payment for a U.S.-based CMO varieties from nearly $85,000 to about $315,000. The CMO's experience level and the geographic location of the position influence the pay, as does the size of the company.